This shoe designer makes Hollywood go crazy
It’s so very nice to meet you Amina Muaddi, currently the hottest shoe designer in the world, loved by Dua Lipa, Gigi Hadid, Mariah Carey and Rihanna. Kendall Jenner got caught by paparazzi wearing Muaddi’s Begum transparent shoes in Miami last December, and than again showed up wearing them at the Sony Brit Awards after-party in London, Feb. 18. The Begum transparent pair that Jenner loves the most, is adorned with crystals and cost 895 usd. As expected, they became sold out real quickly.
As mentioned, Jenner is not alone. After Rihanna announced she would hire Muaddi to design Fenty's (Rihanna’s labael) footwear, searches for her shoes increased by 50% on fashion search platform’s Lyst, and became the second most searched women’s item, after Gucci’s GG logo belt.
Muaddi grow up between Jordan, Romania and Italy and co-founded her shoe brand 2 years ago, not before she graduated Istituto Europeo di Design in Milan. When she first moved to Paris she collaborated with French couturier Alexandre Vauthier - a Collaboration that continues to this day. Her own label is also being designed in Paris, produced in Italy and the special hallmark of her shoes is the unusual heel shape, usually looks like a diamond.
Amina Muaddi Begum crystal-embellished stretch-satin sock boots, 790 euro at net-a-porter.com. photo: net-a-porter.com
Amina Muaddi, 455 euro at mytheresa.com. photo: mytheresa.com
Amina Muaddi, Mary Jane crystal-embellished satin pumps, 828 euro at matchesfashion.com. photo: matchesfashion.com
Amina Muaddi Glitter Gilda Mules, 965 euro at harrods.com
Amina Muaddi Glitter Gilda Mules, 965 euro at harrods.com